Successful branding often starts at your mission statement. This will be the foundation upon which everything is built. Your website appearance should be a reflection of what you stand for; this will help your customers to identify with you.
It is important to us that you love your website and that you are happy that it portrays you in the way you wish to be seen online. Take for example the Spiffy website shown here; it far from being a typical estate agents website but it really stands out from the crowd and reflects their fresh approach to doing business.